Quantitative research

Quantitative methods are based on surveys of defined number of respondents, allowing to obtain numerical values of surveyed features, parameters and characteristics. 
Mathematical and statistical models define the basis of quantitative research methods. Typical feature of quantitative research – clearly identified format of collected data – all the respondents answer the same questions, asked in the same order in accordance with questionnaire.
UMG methods:

• By target audience: B2C and B2B
• By place: in-hall interviews, in-home interviews, in-work interviews
• By approach: PAPI (face-to-face personal interviews), CAPI (computer aided personal interviews), CATI (computer aided telephone interviews), Оn-line surveys
• By source: primary (quantitative, qualitative, mystery shopper) and secondary:
  
  

Up