Pharmaceutical and Medical Research

We propose research decisions for all the objectives that appear at different stages of product life cycle (both OTC, and RX).
 
We suggest:

• positioning and repositioning of medications;
  
• evaluation of their perception and application;
  
• audience segmentation, definition of audience potential and the most attractive market niches;
  
• price decisions;
• testing of various elements of advertising communication at any stage of their creation.

 
We are working with all segments of target audience: physicians of different specializations, pharmacists, final consumers (it depends on the product, objectives and goals of the research).
 
Our personnel is constantly working on support and renovation of data base of physicians of different specializations in Ukraine. Such data base always lies in basis of samples creation for quantitative researches, thus providing consistent and quantitative reflection of all parameters of universal set for the most precise results. Besides, data base of physicians facilitates the search for expert respondents for qualitative research participation. Strict fixation of time and type of research in which specialists have taken part enables us to exclude the possibility of appearance of “professional respondents” among physicians.
 
Our approach is distinguished by presence of expert evaluation of situation and elaboration of "working" recommendations based on conducted researches.

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