Resources

UMG® has all necessary resources for conducting complex projects:

High-qualified personnel

Central office of UMG counts more than 80 professionals:

• specialists in the fields of marketing, sociology, economics, programming, mathematics including 7 moderators –analysts, 6 quantitative research teams under the supervision of experienced senior project managers;
• own interviewers network throughout the country;
• own control network;
• special department of logical control
• Research and Development Department – programmers, mathematicians

Field Force

Own network of interviewers and regional supervisors in all regions of Ukraine (1700+ people) - Regional & Kiev field work departments - enables us to effectively conduct representative research in specific regions and all over the nation as well. All the interviewers and regional representatives participate in trainings regularly.

UMG has separate department for new recruiters’/interviewers’ recruiting and training.
Every project starts with a specialized training session to get supervisors and interviewers acquainted with necessary information on methodology, interview structure, sampling rules and project peculiarities.

In all the regions covered UMG has its own additional quality control network.

Standard licensed and specially developed by UMG® specialists software

• ATHENA
• VisualQuest 1.0.
• DataFriend
• InSight V.3
• ApPEX
• OCĄ
• SPSS 13.0
• SPSS Data Entry
• Vzorin
• AnswerTree

Brand new methodologies of data analysis and processing

ATHENA RESEARCH system includes a range of programs, which unify different project stages – from questionnaire creation to building the presentation’s slides in PowerPoint.

Such approach has definite set of benefits:

• Shortens timing of transformation and transferring of data from one program to another
• Reduces number of mistakes, characteristic of working with data file
• Allows to automotize many moments of slides building and therefore shortens timing of report creation, allowing more time for in-depth analysis

Modern equipment

• 3 specially equipped premises for FGI conducting;
• 2 centers of data entry and computer information coding;
• CATI – own CATI studio (Computer aided telephone interview);
• Internet lines for conducting Internet surveys

U-ONLINE project was created for Internet surveys realization in Ukraine, Russia and other CIS countries. Project address is www.online.umg.ua

The main project benefits are:

• Time and cost effectiveness
• Powerful CAWI software
• Real-time data monitoring
• Continuous monitoring of responses, quotas and sample performance
• User-friendly tools both for respondents and clients

UMG provides telephone research based on network of fully synchronized CATI-centers, located in Russia, Ukraine, Belarus, Armenia and Uzbekistan:

• More than 300 specialized CATI stations
• More than 160 000 interviews during 2008
• Powerful CATI software
• Multi-lingual support and research materials development within multi-country projects
• Real-time call monitoring and 100% interviews digital recordings
• Full integration of received CATI data into unique Athena Research system

 More detailed information about CATI centers see on www.cati-fsu.com   

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