MEMRB- IRI Ukraine

In September 2001 UMG® together with MEMRB/IRI founded the company "MEMRB-UMG retail audit in Ukraine", with specialization in conducting researchers "Retail audit" and "Price & Distribution Check".
MEMRB/IRI — one of the leading international research companies,  providing a full range of services on retail audit in 28 countries of the world.
Information Resources Inc. - founded in 1979. Active presence in countries accounting 80% of worldwide market research spending. Serves the world’s top FMCG manufacturers. Recognized for its innovative culture.


Price & Distribution Check

Price & Distribution Check — research that provides numeric presence of different groups of goods and their price level in the trade spots of different types.

Price and distribution checks are more economic and quick alternative to full cycle of Retail Audit.
The size and configuration of sample can be changed according to the Clients' requests.
Format and structure of the report is also set by the Client.


Retail Audit

Information obtained as a result of Retail Audit provides sales volume, assortment, prices, issues and volumetric presence of different goods categories in different type of trade outlets.
All-Ukrainian retail panel consists of more than 3000 trade outlets.

Retail Audit data enables to keep an eye on market situation and provides a unique instrument for brands and categories promotion.

Reports are delivered to the Client monthly or once in two months and reflect information from the resent audit period.

Sensus

Sensus allows gaining statistical data about total set of trade outlets in Ukraine in terms of their types and geographical location and also address data base of them.

The list of trade outlets includes all retail trade spots, trade sports on the open markets, in the underground, supermarkets, pedestrian crossings, trade fairs, railroad and bus stations, airports, in the streets and in any other place. We only exclude trade spots in the hotels and other institutions.

Type of a trade spot both on the open markets and in retail is determined not by signboards information, but by real situation including the assortment of goods, trade area, quantity of departments, type of services and type of premises of trade outlet.

Category management

MEMRB Company has a yearly experience of conducting international projects and consulting services in the sphere of assortment management. Software Apollo, provided by our company, is one of the most widely spread software on trade area and categories management in the world that is suitable for both supplier and seller.

Apollo Suite – Creates, analyses and optimizes planogrammes

• Very simple in use.
• Deep analytical opportunities.
• Maintains wide variety of trade equipment from the standard shelf to coat-hangers ad pallets.
• Regime of viewing of digital images and 3D.
• Can be combined with other area planning decisions.

Designer Workstation – Automatizes plannogrammes creation

• Takes into account shop assortment peculiarities and sales data.
• Enables to easily set the desired location (block) of segment.
• Standardized placement of goods in big amount of planogrammes.
• "Reads" merchandizing rules from existing "lay-out" on the planogramme.

Store Plan – Creates, analyses and optimizes the whole shop

• Compares data of the product/sales with CAD drafts.
• Turns the lines on a draft in equipment, departments, and categories.
• Provides analytical instrument for analysis of department’s data, categories and product concerning area distribution
• Powerful functionality through simple and convenient interface.

Web Publisher – Transmits planogrammes to all the shops instantly and without money spending

• Transmission of planogramm by one click
• Excludes paper work, planogrammes cutting, decreases time and money
• Gives opportunity to refresh planogrammes more often.
• Allows you to focus on planogrammes creation and not on their printing and transmitting
• Gives you opportunity to keep an eye on application of planogramme.

Merchandising Central – Combine your program of area planning with your ERP system (For users of SAP R/3 4.6c: for integration with SAP Retail, you can use Apollo Retail Exchange -  sertified interface between Apollo Suite and SAP version R/3 4.6c and higher)

Shopper research

Shopper InSight. Understanding consumer’s behavior is the key moment which allows to increase the efficiency inside the store, increase sales, spare money and also to gain and facilitate competitive advantages. For deeper understanding of consumer and purchasing behavior, we conduct interviews with customers and watch them directly in the place of purchase.

Advantages of research:

• Unique instrument of understanding consumer behavior and habits
• Adapt category/brand to consumer’s needs
• Gives answer to a question: “Why consumer visits different trade spots and for what purposes?”
• Perception of different channels, preferences and expectations toward them
• Deep research of the category within each channel
  
  
  Peculiarities of MEMRB/IRI reports

• Possible reports for particular regions of Ukraine
• Separate reports for particular channels of retail trade
• Separate reports for six largest Ukrainian cities

We use InSight V.3 software for Retail Audit analysis and report creation.
We also have unique means of data delivery through the internet with help of MARKETVIEW program
Retail audit covers 67% of all Ukraine’s population and 80% of consumer sphere.

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