It is the single source for information regarding:

·          market situation, including regional peculiarities;

·          brands positions on awareness, usage and loyalty;

·          socio-demographic and psychographic profile of consumers of product categories, brands, types of products/services, mass-media;

·          media preferences of consumers.

Products and services covered (around 2000 brands):

Food, Household products & gardening, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist goods, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Motoring, Shopping, Retail & clothing, Sports & leisure, Holidays & travel, Financial services, Communications & internet, Media, Appliances & other household durables, Electronics & other personal items.

COMCON Trends™ quality standards:

Being a part of TGI Global survey since 2003 COMCON Trends™ fully comply with the international requirements of data collection and processing. In 2010 we have significantly improved our operation processes which made COMCON Trends™ one of the most powerful instruments of market analysis in Ukraine.

COMCON Trends™ benefits:

·          accurate, up-to-day information about all Ukrainian consumer markets and its consumers adhering to high quality standards of TGI conduct;

·          rapid order processing (possibility to get required information in 24 hours);

·          flexible pricing, attractive loyalty programs;

·          individual approach to every order, you get the information exactly as you need;

·          possibility to analyse each market in dynamics starting from 2003.

COMCON Trends™ opportunities:

·          to conduct the market segmentation of the product/services;

·          to define and describe target groups of consumers of different products, services and mass-media: quantity, proportions of the groups among the population, gender, age, education, income level, sphere of activities, lifestyles etc.;

·          to define the marketing strategy of product/service promotion;

·          to optimize the set of marketing communication;

·          to position the brand;

·          to develop effective advertising campaign and optimize the media plan;

·          to estimate the effectiveness of advertising budgets due to the data of market dynamics.

Survey design:

·          universe: males and females aged 10-70 in 46 cities of Ukraine with population 50,000+;

·          sample size: 2000 per quarter, 8000 per annum.

Technology of data collection:

1.         Face-to-face interview with main shopper on household products consumption, structure and other parameters of the family.

2.         Self-filling of the questionnaires by all members of the family aged 10 years and older.

Options for providing data:

·          whole database of COMCON Trends™ data or its any part together with the specialized software for data analysis;

·          cross-tabulation in Excel format;

·          ready reports in PowerPoint format, including different types of multidimensional analysis with the results, in tables, diagrams, charts with analytical conclusions;

·          single reports in accordance with the Client’s needs.

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