In 2003 UMG® together with COMCON-Pharma (Russia) created a company COMCON - FARMA Ukraine aiming to combining efforts in shaping complex of research instruments for analyzing the pharmaceutical market of Ukraine.
Nowadays COMCON-PHARMA Ukraine realizes three regular researches on pharmaceutical market: MEDI-Q "Opinion of practicing physicians’", Pharma-Q "Opinion of pharmacists" and PrIndex "Monitoring of the prescriptions of medications».
All research projects of COMCON-PHARMA Ukraine are directed on getting information of current importance - target group reaction on the promotion efforts of companies-manufacturers.
Using modern software for databases processing (we use specially designed program complex DataFriend in all projects) enables turning data massive into highly-effective instrument for directed marketing decision-making by managers of all stages – rand-managers, field-force managers, marketing managers.
Research MEDI-Q "Opinion of practicing physicians" is conducted in Ukraine starting from April 2003 (first wave) and covers more than 1200 physicians of 6 specializations (therapeutists, cardiologists, gastroenterologists, urologists, neurologists, dermatologists) in each wave.
Research Pharma-Q "Opinion of pharmacists" is conducted in Ukraine starting from 2004. Pharma-Q - is a complex analysis of factors influencing professional activity of pharmacists. In every wave pharmacists and purchasing managers from more than 1000 drugstores in the largest Ukrainian cities take part.
Pharma-Q "Opinion of pharmacists» allows to:
- Analyze interaction of pharmacist with visitors of a drugstore
- Analyze interaction with manufacturing companies
- Analyze interaction with distributors
- To make mutually available and transparent information about partners in the chaid:
manufacturer →distributor → drugstore.
In June 2005 Presentation of new for Ukraine project PrIndex (Prescription Index) - "Monitoring of the prescriptions of medications" took place. First stage of this project was conducted in Kyiv among ambulatory physicians. Main purpose of PrIndex is detailed monitoring of prescription of medications by physicians from polyclinics. So now we have instrument for comparison of internal data of company-manufacturer from their own sources and data from certain segment of ambulatory prescriptions and evaluation of the structure of prescriptions in whole. Besides PrIndex enables you to evaluate the quantity of patients who consult the polyclinics for particular illnesses and so to determine spectrum of prescriptions for different nosology. It also provides information about additional characteristic of the prescriptions – term of taking, medical form and also status (primary, secondary, transition from other medical and enables you to build ratings of prescriptions of medicals in terms of physicians’ specializations).
Supplied data can be used in practice by pharmaceutical companies for evaluation of competitor’s environment of particular types of products among the target group of ambulatory physicians. New project is additional source of substantial information on positioning of medicals on the market versus competitors, data for evaluating advertisements campaigns, marketing and managers’ decisions aiming at advancing the medical on pharmaceutical market.
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