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12 September 1994 |
Foundation of UMG® and start of its activity in Ukraine |
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November 1994 |
First research for "SVT-Fortuna" (official distributor of "OPEL AG" in Ukraine) was successfully conducted.
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April 1995 |
Beginning of long–term cooperation with first international client "British-American Tobacco". |
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May 1995 |
Market entry research complex for new brand of sunflower seed oil was held (brand "OLEYNA"). |
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June 1995 |
UMG® became representative of Ukraine in long-term international sociological project "Democracy and local governing". |
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August 1996 |
UMG® took part in the exhibition of marketing and advertising technologies "Advertisement-96" for the first time. |
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March 1997 |
UMG® conducted complex "Pre-launch research" for McDonald's company in Ukraine (Kyiv, Kharkiv, Dnepropetrovsk), results of which were used for establishing price policy of McDonald's in Ukraine. |
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June 1998 |
UMG® has become a member of ESOMAR. |
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July 1998 |
UMG® conducted researches for McDonald's in Georgia, Moldova and other CIS countries, hereby starting its international activity. |
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August- September 1998 |
UMG® took part in the exhibitions "Advertisement 98" and "REX-98". |
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September 1998 |
UMG® took part in the 51-th congress of ESOMAR in Berlin. |
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September 1998 |
UMG® renovated its company style and created a new slogan: "MAKING UKRAINE SIMPLE". |
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November 1998 |
UMG® opened Department of medical and pharmaceutical researches. |
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December 1998 |
UMG® developed own premises for FGI, equipped in accordance to global standards (one-side mirror, video-recording etc.). |
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December 1998 |
UMG® opened Department of retail audit. |
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January 1999 |
UMG® has become a member of American Marketing Association. |
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March 1999 |
Representatives of UMG took part in the 4-th Business-forum “Mobile systems’99” in Moscow. |
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September 1999 |
UMG® took part in the 52-th congress of ESOMAR in Paris. |
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September 1999 |
UMG® took part in the exhibition of marketing and advertising technologies “REX-99". |
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September 1999 |
UMG® staff took part in a specialized training on LINK TEST realization held by Millward Brown International. |
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September 2000 |
UMG® took part in Yalta Internet conference, dedicated to the new Internet technologies in the national informational sphere. |
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September 2000 |
UMG® took part in the 53th annual ESOMAR congress in Vienna. |
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October 2000 |
UMG® took part in the exhibition of marketing and advertising technologies “REX 2000”. |
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October 2000 |
UMG® introduced new unified methodology “Product Concept Testing”. |
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November 2000 |
UMG® took part in the international conference "Supermarket 2000", dedicated to the development of retail and market trade, Cash & Carry, market strategies and reatil audit. |
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November 2000 |
UMG® was invited and become a member of American Chamber of Commerce in Ukraine. |
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December 2000 |
Top-management of UMG® took part in the meeting with Luice Delkart, the Chairman of Management Committee of European Market Confederation . Meeting was dedicated to peculiarities of conducting market researches in Ukraine. |
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February 2001 |
NIPO software for conducting CATI (Computer Assisted Telephone Interview) was installed and CATI department with 6 operators was founded in the main office of UMG in Kiev.
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February 2001 |
Researches conducted by UMG®, contributed to the market entry of new local umbrella brand “Slovyanochka” by Wimm-Bill-Dann (dairy products). |
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March 2001 |
UMG® increased its panel of Price & Distribution Check. Now data is available from 3300 trade spots sample. |
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September 2001 |
UMG® took part in Yalta Internet conference. |
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September 2001 |
UMG® took part in the 54th annual ESOMAR congress in Rome. |
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September 2001 |
UMG® took part in the exhibition of marketing and advertising technologies “REX'2001". |
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November 2001 |
During the annual exhibition "Confectionary 2001, organizes of exhibition was "ÀÊÊÎ International", UMG® conducted open seminar "Practice of brand creation and new trademarks market entry". |
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November 2001 |
Research conducted by UMG®, contributed to market entry of new brand "S'eshka" of "Odesskiy Karavay" (confectionery). |
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November 2001 |
MEMRB-IRI company was founded (Retail trade audit in Ukraine). |
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January 2002 |
Own research technologies were standardized:
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September 2002 |
Branding agency “Marka” was founded. |
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September 2002 |
UMG® took part in the exhibition of marketing and advertising technologies "REX-2002". |
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December 2002 |
Joint Russian-Ukrainian venture COMCON Ukraine was founded in order to conduct certified research U-TGI (Ukrainian target group index) in Ukraine. |
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February 2003 |
At the International exhibition of cosmetics and perfumes "InterCHARM Ukraine 2003" UMG® conducted the seminar: "Use of regular consumer researches in the marketing of cosmetics and perfumes". |
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March 2003 |
UMG® took part in the First international conference "Brand management". |
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June 2003 |
Joint Russian-Ukrainian venture COMCON Pharma Ukraine was founded, aiming to combine efforts in forming the complex of research instruments for pharmaceutical market analysis. |
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April 2004 |
UMG obtained the status of official representative of world research network Research International in Ukraine, that enables it to conduct researches based on RI methodologies. |
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May 2006 |
UMG® — partner of Philip Kotler’s visit to Ukraine. |
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March 2008 |
Full modernization of CATI center for 70 stations was conducted |
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June 2008 |
Opening of CATI- center network in 5 CIS countries |
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October 2008 |
CATI-center in Ukraine was extended up to 100 stations |
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May 2009 |
Launch of On-line panel for Consumers surveys via Internet |
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September 2009 |
Participation in thr 62th annual ESOMAR congress, Montreux, Switzerland |
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October 2009 |
Award for the best paper in the 6th International "Marketing research: tools and methods" |
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October 2009 |
Launch of innovation technology 3D Shop – virtual shop in Ukraine joinly with COMCON Russia |
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