Ukrainian Marketing Group (Umg®) was founded in 1994, being now one of leaders in market research in Ukraine.
« Despite market research has always been relevant, some companies, being afraid of crisis situation, cut down their budgets.
But the wave of fright will definitely be replaced by understanding of the following fact - consumer nowadays changes several times faster then formerly and needs to be studied / surveyed as never before. Today, changes in target audience are typical for many products. So, to talk to new consumers you need to study them profoundly. »
Комп&ньоН
One of the leading business magazines in Ukraine
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20.12.2011
Online shopping in Ukraine
What online stores people in Ukraine choose? What do they usually buy? And what really discourages them from buying goods through Internet stores?
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16.11.2011
Attitude of Ukrainian society to EURO 2012
Organization of EURO 2012 brings lots of expectations, hopes and concerns to the whole country. Economic growth, the country’s positive image abroad and the positive attitude of society, are three key elements that experts are interested in hosting UEFA EURO 2012.
So what attitude has the society formed in Ukraine?
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