Ukrainian Marketing Group (Umg®) was founded in 1994, being now one of leaders in market research in Ukraine.
« Despite market research has always been relevant, some companies, being afraid of crisis situation, cut down their budgets.
But the wave of fright will definitely be replaced by understanding of the following fact - consumer nowadays changes several times faster then formerly and needs to be studied / surveyed as never before. Today, changes in target audience are typical for many products. So, to talk to new consumers you need to study them profoundly. »
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Latest news
09.08.2010
July 13th, 2010 Jorge Zukoski, the President of the American Chamber of Commerce in Ukraine, and Arthur Gerasymov, General Director of UMG®International signed the Chamber’s Official Service Provider (OSP) Agreement. In accordance with it UMG® International became the Chamber’s official research supplier and will provide the Chamber with highly professional Market Research Services.
Alexander Vakulenko from TNS joined UMG International Qualitative team.
Alexander’s 5 year experience, including more than 100 Focus Group Interviews and more than 150 In-Depth Interviews with FMCG, mobile telecommunications, HORECA, etc., will be excellent supplement to our Qualitative team. We are confident in his benefits for us and our Clients.
