Stations of fm-range: who listens them in Kiev and why. Kievites are people busy and choosy. To come into a notice to radio on the whole at such amount of MASS-MEDIA sufficiently difficult. And to conquer the permanent audience of listener-ins some channel yet heavier. Beginning is necessary from the most important: from the study of potential audience. Researches show that more than half (55,4%) of Kievites, in age from 15-64 listen the radio channels of fm-range.